RESEARCH: Plain cigarette packs impact taste and prove less appealing to smokers

At the University of Newcastle we have conducted studies of the impact of the plain cigarette packs on smokers’ ratings of appeal and perceptions of the product. We have found that plain packs are rated by long-term smokers as less appealing and attractive. The participants of our research also said that they had noticed deterioration in the quality of tobacco. They also reported that they now struggled to tell the difference between the tastes of different cigarette brands now that packs all looked the same.

OPINION: Embracing inner feminist for more effective communication

Professional communicators strive to get people to think in particular ways. Whether it’s a health agency promoting immunisation or a local company flogging surfboards, the underlying techniques are quite similar.

The techniques aim to engage audiences and get them to build in their minds the meanings intended for them. Those working in the business would rarely, if ever, stop to consider the impacts of their work from a feminist view.

Innovative technology helps prevent Devil extinction

Citizen scientists will use a novel mobile phone application as part of an initiative of the Wildlife Biodiversity Co-operative Research Centre Bid, a consortium of 40 institutions led by the University of Newcastle, to help reintroduce lost predators in Australia. “Re-establishing lost carnivores has been undertaken in several regions internationally, for example the return of […]

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