Usability testing of the new web site is now under way.
Jodie Preston our resident Market Intelligence Officer kicked off the focus group sessions last night with a group of five Year 11 and Year 12 students. This morning we asked her a few questions, starting with the fairly unoriginal…
So, how did it go?
Really well. They were a great group of kids, with different levels of familiarity with our current web site. They had lots to say and weren’t shy about sharing what they liked and what they didn’t like, which is what you want.
What did you do?
I started by showing them web site 1 (our current site) and talking about their perceptions of the site and what it ‘says’ about the University. I then showed them web site 2 (the new one) and we went through the same sort of discussion followed by some more specific questions about the new site features.
Because it was only a small group (focus groups would normally be 8 people) it meant we could all sit around a computer which was great. I didn’t want to project the site onto a screen because that makes for a very different experience.
As it was, they were able to get on and have a look at the site on the desktop computer, an i-pad and a smartphone. It was really interesting to watch what they did and where they tried to click.
So what did they think?
That’s for me to know and others to find out later! What we are looking for in testing are not one-off observations or preferences, but trends and common reactions (positive and negative). So I can’t comment on what the testing reveals until the process is complete.
When will that be?
I have a four week window for usability testing to ensure we can still meet our go live date of 3 April.
What do you do with the findings of your testing?
I will write a report which for the Business Owner. It will be up to Andrea to decide whether changes are necessary.